Erik is a confident market and competitive insights researcher, project manager, and consultant with a proven cross-industry track record helping clients answer their toughest questions. With expertise in strategy development, project management, qualitative and quantitative research, and analysis, Erik brings a wealth of experience to every engagement. Erik actively monitors the latest in research technology and methodology to help clients uncover new insights and receive richer, more-engaging storytelling. Outside of Narrative Research, Erik can be found in the outdoors with his family and dog, making ceramics, or writing his weekly Customer Insights Newsletter highlighting the industry’s latest developments.
Erik Fraser, CAIP
