Erik Fraser, CAIP

Senior Consultant

Erik is a confident market and competitive insights researcher, project manager, and consultant with a proven cross-industry track record helping clients answer their toughest questions. With expertise in strategy development, project management, qualitative and quantitative research, and analysis, Erik brings a wealth of experience to every engagement. Erik actively monitors the latest in research technology and methodology to help clients uncover new insights and receive richer, more-engaging storytelling. Outside of Narrative Research, Erik can be found in the outdoors with his family and dog, making ceramics, or writing his weekly Customer Insights Newsletter highlighting the industry’s latest developments.


Margaret Brigley, CAIP
CEO & Partner
Margaret Chapman, CAIP
COO & Partner
Peter MacIntosh, CAIP
Chief Research Officer (CRO)
Rhoda Hoskins, CAIP
Managing Director, NL
Claude Perreault, CAIP / PAIM
Cynthia Stewart
Director, Corporate Services
Craig Wight, CAIP
Managing Director, NB
Trish Bond
Manager, Online Data Insights
Theresa Boulos
Programmer, Data Insights
Tal Edmunds
Senior Analyst, Data Insights
Erik Fraser, CAIP
Senior Consultant
Lynne Gillis, CAIP
Senior Consultant
Ramona Hall
Manager, Data Insights
Kristine Hughes
Senior Analyst, Data Insights
Jonathan King
Manager, Qualitative Field Services
Joseph Loh
Research Analyst
Anna MacDermid
Data Analyst, Data Insights
Carla Pass
Manager, Data Visualization & Admin
Emma Power
Research Consultant
Melvyn Staiff
Manager, Data Insights
Amanda Tsistinas
Accounting Coordinator
Grace Wilson
Research Analyst