Craig Wight, CAIP

Managing Director

Craig has been conducting research in Atlantic Canada for almost 30 years. He is experienced in qualitative and quantitative research techniques and regularly helps public and private sector clients with their research needs. Early in his career, Craig worked as a marketing manager for a national packaged goods/food company and the insight this provided into clients’ needs has been invaluable. Craig specializes in utilities, satisfaction, and reputation work as well as marketing communications research. Craig has been a musician – a “piper” – since he was 12. He is currently the Pipe Major for the RCMP Pipes and Drums in New Brunswick, part of a group of RCMP bagpipe and drum bands that operate across Canada and represent the RCMP through music.


CEO and Partner
Margaret Brigley, CAIP
CEO & Partner
COO and Partner
Margaret Chapman, CAIP
COO & Partner
Peter MacIntosh, CAIP
Chief Research Officer (CRO) & Partner
Craig Wight, CAIP
Managing Director
Rhoda Hoskins, CAIP
Managing Director
Claude Perreault, CAIP / PAIM
Cynthia Stewart
Director, Corporate Services
Lynne Gillis, CAIP
Research Consultant
Emma Power
Emma Power
Research Analyst
Jonathan King
Manager, Qualitative Field Services