Narrative Research

Every insight tells a story

We generate meaningful and decision-ready information by analyzing what people think, say and do. We talk to people and help our clients make optimal decisions.

East Coast Voice Community

Join fellow Atlantic Canadians helping to influence products, services, and policies by participating in our surveys, focus groups, and more!

Client Success Stories

one

"The insights that Narrative Research provides us from surveying the Halifax business community are invaluable in helping us monitor the pulse of the city."

Ian Munro
Chief Economist / Halifax Partnership

two

"Narrative Research has been our marketing research partner for the last six years. The analytics, summary reports, and recommendations provided have given us great insights and helped shape actionable plans and programs within our organization."   

Jeremy Jackson
Vice President Marketing & Program Development / Killam Apartment REIT

three

“Narrative Research has worked for over 15 years on our behalf as part of joint research projects for the Government of Canada. Narrative is fully capable of conducting a wide range of analytical techniques, resulting in high quality work provided by team members willing to go the extra distance.”

Garry Sears
Managing Director / Kelly Sears Consulting Group

four

“For over 20 years, we have relied on the expertise of Narrative Research to manage our customer satisfaction program. The team has consistently delivered valuable customer insights and analysis that has enabled us to make key business decisions that address what’s most important to our customers."

Laura Gilham
VP, Communications / Nova Scotia Power

Five

“We rely on the expertise of Narrative Research to assist in improving the integrity of our survey and to ensure the content provides feedback from our employees on the most important issues in our business. Narrative Research provides detailed statistical analysis on the survey results to assist management in making decisions about our future. The Narrative Research team is professional, very knowledgeable, and have been a great help to us.”

Jill Darrah

Norma McCarthy

"Here at NB Power we are very satisfied with Narrative. They are accommodating, flexible and easy to work with. They ensure they thoroughly understand the ask/task at hand to determine the best methodology to deliver research findings that are applicable. They not only unearth key findings they include insights, conclusions and actionable opportunities. They are truly collaborative from throughout your research project."

Norma McCarthy
Senior Research Specialist / Energie NB Power

Wendy Papadopoulos

"We worked with the team at Narrative Research (formerly Corporate Research and Associates) to conduct client satisfaction research, and we were very pleased with the results. From project start-up to closure, all milestones were met on time and on budget. Communication from the project team was consistent and professional and helped to ensure that all parties were informed of progress – in fact they exceeded our expectations in this regard. We were also very pleased with the detailed analysis of the research data, the conclusions, and recommendations. I recommend this firm without hesitation."

Wendy Papadopoulos
Manager, Client Insight / WorkSafeNB / Travail sécuritaire NB

Anaïs Laperle, MBA

"We work with Canadian utilities and energy agencies to evaluate their energy efficiency programs. For the past eight years, we have worked with the Narrative Research team for our evaluation surveys and in-depth interviews. I have always appreciated the team’s responsiveness and willingness to help and find solutions to meet client needs, which sometimes change during projects. Collaborating with the team is always a smooth process."

Anaïs Laperle, MBA
Project Manager / Econoler

Solutions

Asking the right questions and knowing what to do with the answers is the difference between simply providing results and telling a complete story that offers actionable insights.

Narrative Research uses a full range of traditional and innovative research techniques. From large-scale quantitative surveys incorporating both telephone and online methodologies through to in-depth qualitative studies, our professionals deliver insight into public opinion and market conditions to provide meaningful strategic direction.

Products

Narrative Research has an array of marketing research and intelligence data products available to help further client understanding of market trends and research processes.