At Narrative Research, our job is to talk to people. We ask the right questions to unlock authentic thoughts and opinions, then transform the resulting data into meaningful understanding for you.
Our combination of both innovative and traditional methodologies, overlaid with in-depth analysis and advanced analytics, generates comprehensive and interactive reporting that tells a story you can use.

Narrative Research is one of Canada’s foremost full-service market intelligence and market research companies. With one of the largest contingents of Certified Analytics and Insights Professionals (CAIPs) in the country, we offer unparalleled expertise to guide your research. Each project we work on is led by a senior market research consultant.

Narrative Research is an Accredited Agency member of the Canadian Research Insights Council (CRIC) which is the governing body that sets standards for the research industry in Canada.  We abide by the Pledge to Canadians and we comply with the CRIC Standards and with the Declaration of Compliance.

As a non-partisan research provider, we provide a full spectrum of qualitative and quantitative research services, working extensively with public, private and non-profit sector clients across Canada and abroad.

We are proud to be 100% Canadian-owned and WBE (Women Business Enterprise) certified. Narrative Research is an AIP designated employer (Atlantic Immigration Pilot).


Our multi-faceted teams are built of consultants, data insight experts, and data visualization gurus. Team members offer substantive expertise in areas including financial services, energy, telecommunications, lottery and gaming, tourism, healthcare, employee research, environmental and natural resource issues.

CEO and Partner
Margaret Brigley, CAIP
CEO & Partner
COO and Partner
Margaret Chapman, CAIP
COO & Partner
Peter MacIntosh, CAIP
Chief Research Officer (CRO) & Partner
Craig Wight, CAIP
Managing Director
Rhoda Hoskins, CAIP
Managing Director
Claude Perreault, CAIP / PAIM
Cynthia Stewart
Director, Corporate Services
Lynne Gillis, CAIP
Research Consultant
Emma Power
Emma Power
Research Analyst
Jonathan King
Manager, Qualitative Field Services