Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. She regularly appears on the news speaking on matters of public opinion. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to understand consumer needs and feedback on a wide range of topics. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce, 2b theatre and Metroworks. She has also volunteered as a director for Hospice Halifax. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.
Margaret Chapman, CAIP
COO & Partner
