Emma joined Narrative Research in 2021 after completing her Master of Business Administration (MBA) at Dalhousie University. Since joining the company, she has led a variety of quantitative research projects and assisted with numerous qualitative projects, focusing her work in sectors including lottery and gaming, energy efficiency and employee research. Emma is committed to honing her market research skills, recently receiving training to become a focus group moderator, and continuing to seek professional development as a researcher. In her spare time, Emma enjoys playing board games with friends, and checking out the many local restaurants Halifax has to offer.