From the first marketing research class taken in university to the present, Craig has been conducting research for more than 30 years. Is it still interesting after that many years? Definitely! “We have wonderful clients and we get to help them make better decisions as they deal with a host of different challenges.” Craig regularly works with senior managers of Crown Corporations, government departments, advertising agencies and private corporations. One day it might be determining what attracts patrons to a particular theatre or why donors select a certain charity. The next day might be assessing customer satisfaction with aspects of a client’s business. “Working with all of these capable people is very rewarding.” Craig has been a bagpipe player since he was 12 and is currently the Pipe Sergeant of the RCMP Pipes and Drums in New Brunswick.
Craig Wight, CAIP
