Layton has been a market research professional for more than 25 years, working throughout North America and globally. His expertise spans both qualitative and quantitative research and he has earned peer recognition for excellence and innovation with a prestigious industry award in 2017.
Areas of expertise include brand health, CX, communications, product development and evaluation, and both strategic and tactical marketing. Throughout his career he has done extensive work in many industries including advertising/communications, automotive, CPG, a vast array of financial services, HBA, not-for-profit, public-sector and more.
Layton is deeply involved with his community, having served on and led many volunteer boards in the arts, community development and housing sectors. His community service has been recognized with a Diamond Jubilee medal and other commendations.
In his spare time he enjoys traveling globally and sailing locally.
