When asked to choose, the majority of Atlantic Canadians prefer coffee over tea.

  • Coffee drinkers are divided when it comes to the amount of milk or cream they prefer in their coffee, but only a minority drink their coffee black.
  • Two-thirds of tea drinkers indicate that black tea is their favourite type of tea to drink.

November 17, 2021

When asked about their preference for coffee or tea, the majority of Atlantic Canadians prefer coffee (61%), while just over one-quarter prefer tea (27%). Only one in eight (12%) are decidedly neither coffee, nor tea drinkers. Regionally, Newfoundlanders are more likely to be tea drinkers than residents in any other province (34%), while New Brunswickers are the least likely among Atlantic Canadians to prefer tea over coffee (21%).

When it comes to the amount of milk or cream coffee drinkers prefer in their coffee, only a minority drink their coffee black (28%), while most Atlantic Canadians prefer some level of milk or cream. A quarter prefer lots of milk or cream (24%), and some milk or cream (23%), while two in ten prefer only a little.

Meanwhile, Atlantic Canadian tea drinkers were asked about their favourite type of tea. Among tea drinkers, preference for black tea (67%) compared to other varieties of tea is overwhelming. Herbal tea (9%) and green tea (9%) come in a distant second, while very few tea drinkers (fewer than five percent) suggest that rooibos, white or oolong tea is their favourite.

Narrative Research, www.narrativeresearch.ca, is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Visit EastCoastVoice.ca to join Atlantic Canada’s largest panel, and share your opinions.

This survey was conducted from November 5 – November 12, 2021 with 1,558 Atlantic Canadians from Narrative Research’s online panel, East Coast Voice. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied. 

The questions reported in this release include the following:

  • If you had to choose, do you prefer to drink tea or coffee?
  • [IF PREFER COFFEE] Which of the following images represents how much milk or cream you prefer in your coffee?
  • [IF PREFER TEA] Which of the following is your favourite type of tea to drink?

For more information, please contact:

Margaret Brigley, CEO & Partner: 902.493.3830 (W); 902.222.7066 (M), mbrigley@narrativeresearch.ca

Margaret Chapman, COO & Partner: 902.493.3834 (W); 902.222.4048 (M), mchapman@narrativeresearch.ca

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