Three in ten Canadians have experienced either emotional or financial hardship as a result of the COVID-19 pandemic.

·Over half of Canadians believe the COVID-19 pandemic has brought more unity to the country.
·Across the country, Canadians are slightly more likely to have experienced emotional / mental hardship as a result of the pandemic, than they are to have experienced financial hardship.        
· Close to six in ten believe the pandemic has drawn Canada together as a country.

July 8, 2020

COVID-19 has clearly impacted Canadians both financially and emotionally. In fact, when asked to what extent the pandemic has created economic or mental hardship on households, findings indicate that across the country, Canadians are slightly more likely to have experienced emotional/mental hardship in their household than they are to have undergone financial hardship.

While the extent of hardship varies slightly across the country, both types of hardship are most evident in Ontario, BC and NL, closely followed by those in the Prairie Provinces.

After experiencing nearly four months of the COVID-19 pandemic, over half of Canadians agree that the experience has drawn Canada together as a country.  While there is variation between provinces, it is clear that the common experience of hardship has caused many to believe that the country is now more united than before the coronavirus struck.

Residents on the east and west coasts are more likely to agree, with two-thirds of those in Newfoundland and Labrador and BC agreeing that the pandemic has brought the country together, closely following by those in Ontario. Meanwhile, residents of the three Prairie Provinces and Quebec are less likely to agree.

Across age categories, Gen Z Canadians are less likely to agree about national unity, compared with older residents. Otherwise, opinions are consistent across gender, household income and education levels.

This survey was conducted online June 24-25, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied. 

Narrative Research (, is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.  

The Logit Group ( is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup


For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066,


Sam Pisani, Managing Partner, Logit Group – 416.629.4116,

To read as a pdf, click here.