The vast majority of decided voters prefer incumbent Mike Savage for Mayor of HRM.

HALIFAX, September 3, 2020: Given the upcoming municipal election on October 17th, HRM residents were asked which of two mayoral candidates they would vote for.

Among decided HRM voters, nine in ten (89%) would vote for incumbent Mayor Mike Savage, according to a recent survey by Narrative Research. One in ten express support for Matt Whitman (11%), currently Councillor in District 13. Results are generally consistent across communities, genders and age groups.

Overall, two in ten HRM residents do not know who they would vote for (19%), while few indicate they would not choose either candidate (3%).

“Results reflect the public’s high satisfaction with the current performance of the Mayor,” said Margaret Brigley, CEO of Narrative Research. “The City has experienced much positive change during Mayor Savage’s eight-year tenure as Mayor, and residents clearly would like him to continue in that role.”

These results are part of Narrative Research’s Atlantic Quarterly®, an independent telephone survey of Atlantic Canadians, and are based on a sample of 210 adult Halifax decided voters, conducted from August 13-26, 2020, with overall results accurate to within ±6.8 percentage points, 95 out of 100 times.

Narrative Research, is one of Canada’s leading public opinion and market research companies. As a non-partisan company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter @EveryNarrative.


For more information, please contact:

Margaret Brigley, CEO at 902-493-3830 (W); 902.222.7066 (M),


Margaret Chapman, COO – 902.222.4048 (M),

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