June 28, 2021
Given the varied pace of re-opening across the country, we wanted to understand how Canadians would describe the speed of re-opening businesses and services in their province. Results from our recent survey suggest that just over two in ten (23%) Canadians believe their province’s re-opening speed is too fast, while a modest majority (62%) think it is just about right. Meanwhile, approximately one in six (16%) residents describe their province’s speed of re-opening businesses and services as too slow.
Across the country, residents from the Prairies (32%) are most likely to believe their province is re-opening too quickly, while Ontario residents (19%) are least likely to feel the same way. British Columbians are more likely than their fellow Canadians to describe their province’s speed of re-opening as just about right (75%) and are less likely to describe it as too slow (5%).
Demographically, residents belonging to Generation X (age 35-54) are least likely to say their province’s speed of re-opening is just about right, while Baby Boomers (age 55+) are most likely to feel this way. Residents with an annual household income of $100K or more are also more likely than their counterparts to think re-opening speed is just about right. Additionally, the proportion of residents who think the re-opening speed is too fast tend to increase with the level of formal education, and the proportion that believes it is too slow decreases with the same metric.
Additionally, Canadians who have received their COVID-19 vaccine are more likely than their counterparts to describe the re-opening speed in their province as either too fast or just right, and less likely to describe it as too slow. The same trend is seen with respect to Canadians who support the idea of a vaccine passport, compared to those who do not.
The percent of Canadians saying the speed of re-opening is just about right is consistent with the results when this question was asked last June (62% compared to 59% in June 2020). However, there is a slight increase in the percentage of those who believe the speed of reopening is too slow (16% compared to 8% in June 2020), most notably in Ontario where residents have experienced longer lockdown periods.
Results are from an online survey conducted June 16 – 18, 2021, with 1,231 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Question included in this release:
- Across the country provinces are re-opening businesses and services at different paces. How would you describe the speed of re-opening businesses and services in your province? Too fast, just about right or, too slow?
For more information, contact:
Margaret Brigley, CEO, Narrative Research – 902.493.3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter at @EveryNarrative
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. Follow us on Twitter at @LogitGroup
