- Fewer than two in ten have made no changes to their purchase behaviours, unchanged since last asked in September 2022
- About one-half each have gone without/bought less and bought local when possible
- One third has resorted to buying in bulk in case things run out
December 5, 2022:
Recent global economic fluctuations continue to cause uncertainty and price increases for a wide variety of consumer goods. As a result of these fluctuations, we wanted to find out if Canadians had made changes to their purchasing behaviours since we last asked them in September.
Our recent survey results show that the majority of residents continue to be cautious of what they can afford in terms of goods and services. Indeed, the vast majority say they have made at least one change to their consumption and purchasing habits in the past three months (84%; unchanged since September). Most Canadians continue to resort to going without/buying less (50%; up 4 points) and buying local when possible (46%; unchanged), whereas over one-third are buying in bulk (38%; up 2 points). Meanwhile, approximately two in ten each are buying second hand/trading with others (23%; unchanged) and growing their own food (17%; down 4 points). Of note, 16 percent report not having made changes to their purchase behaviours in the last three months, unchanged since September.
Residents earning less than $60K and renters are most likely to say they are going without/buying less compared to higher-income earners and homeowners. Interestingly, those who buy in bulk, buy second hand/trade with others, and grow their own food are more likely to include younger Canadians.
Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between November 8 and 11, 2022 with 1,243 Canadians, 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The question asked was:
In the last three months, which of the following changes have you made to your purchase behaviours?
- Going without/buying less
- Buying local when possible
- Buying in bulk in case things run out
- Buying second hand/trading with others
- Growing my own food
- None of the above
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
