April 30th, 2021
A silver lining of the pandemic for many has been the opportunity to connect with family and friends. At a time when much communication is done electronically, we wanted to find out if Canadians have relied on traditional mail to connect – namely by sending greeting cards and written letters.
Results from our recent survey suggest that while eight in ten Canadians (83%) have sent a greeting card or written letter using Canada Post at some point in their life, just over one-half (54%) have sent a card or letter in the mail within the last year.
Indeed, two in ten Canadians (21%) report having sent a greeting card or written letter using Canada Post within the last month, while a similar portion (22%) have sent a card or letter within the last six months. One in ten residents have sent a card or letter within the last year. Other residents report sending a card or a letter less recently, with one in ten (9%) doing so within the last two years and two in ten (20%) having done so more than two years ago. Two in ten Canadians have either never sent a card or letter using Canada Post or are unsure when the last time was that they did so.
Across the country, residents of Quebec (44%) and New Brunswick (50%) are least likely to have sent a card or letter within the past year, while those aged 55 years and older are more likely than others to have mailed a card or letter in the last month.
Results are from an online survey conducted April 13-16, 2021, with 1,230 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Question included in this release:
- When, if ever, did you last send a greeting card or a written letter to someone you know by using Canada Post?
For more information, contact:
Margaret Brigley, CEO, Narrative Research – 902.493.3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter at @EveryNarrative
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. Follow us on Twitter at @LogitGroup
