July 26, 2022:
The latest Census provided data on Canada’s transgender population, whereby questions regarding “sex at birth” and “gender” were differentiated. Results showed that 0.33% of residents identify as a gender that differs from the sex they were assigned at birth.
Results from our recent survey indicate that a small majority of Canadians support this new change in the Census data to include the country’s transgender population (55%), whereas two in ten oppose the change (21%). One quarter neither support nor oppose the change (17%) or feel unsure about it (6%).
Overall support for the Census update is consistent across the provinces. However, there exist gender differences, whereby women are more likely to support the change (60% compared to 50% of men). While support for the Census change increases with household income (63% of higher-income earners versus 51% of lower-income earners) and education (65% of university graduates versus 37% of those that did not complete high school), the trend seems to be in reverse for age groups, whereby boomers are most likely to oppose this change regarding the Census (26% compared to 15% of Gen Z).
“The level of support for the new data in the Census suggests an evolving acceptance among Canadians of the LGBTQ2S+ community,” said Margaret Chapman, COO & Partner at Narrative Research. “This new data will allow organizations and groups to have better insight understanding of our population.”
Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between June 27 and 29, 2022 with 1,230 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect the population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The question asked was worded as follows:
In the latest Census, data on Canada’s transgender population was collected, whereby questions regarding “sex at birth” and “gender” were differentiated, showing that 0.33% of residents identify as a gender that differs from the sex they were assigned at birth. To what extent do you support or oppose the change in Census data to include Canada’s transgender population?
- Completely support
- Mostly support
- Mostly oppose
- Completely oppose
- Neither support nor oppose
- Not sure
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
