• Canadians are most likely to set goals related to their health or finances, in line with previous findings.
• An increasing majority of Canadians are confident they’ll reach their 2025 goal(s).
January 28, 2025
January is a time when people typically set intentions or goals for the new year.
Similar to two years ago (2023), our national survey results show that approximately one-half (48%) of Canadians have made resolutions for the new year, though these results continue to show an increase from 2022 when just one-third of the population had made resolutions. Of those who made resolutions for 2025, seven in ten (71%; down 4 points from 2023) say their goals are health-related, six in ten (58%; down 1 point) indicate their goal is financial, three in ten (32%; up 4 points) cite a relationship goal, and one-quarter (27%; up 1 point) report a hobby-related goal.
Across demographics, Quebec residents are more likely than other Canadians to have made a resolution for 2025. Additionally, younger Canadians – that is, those 34 and under – are most likely to have made a resolution, with likelihood decreasing with age. In particular, Canadians ages 55 or older are less likely to make resolutions related to finances or relationships, but equally likely as residents in other age groups to set health-related goals. .
Furthermore, we asked Canadians how confident they are about accomplishing their goal for this year. Positively, seven in ten (71%) indicate they are confident they will achieve their intended resolution, a notable increase in confidence levels compared to 2023. Confidence levels are similar across regions, genders, and age groups although residents with a household income of $100,000 or more are more likely to express confidence compared to those with a lower household income.
The questions asked were:
Many people make resolutions or goals at this time of year. Have you made any resolutions for 2025?
– Yes
– No
If yes, which of the following categories does your resolution(s) fit into? Please select all that apply.
– Financial (for example, saving more and/or spending less)
– Health (for example, losing weight, exercising more, changing eating habits)
– Relationships
– Hobbies
– Something else (please specify_______).
How confident are you that you will reach your 2025 goal(s)? Please indicate on a scale where 1 is not very confident and 5 is very confident.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted from December 10-12, 2024, with 1,231 Canadians from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2021 Census, by gender, age, and region to reflect actual population distribution. For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
