- Four in ten Canadians like to bundle up, get outside and enjoy the winter.
- One-third of residents enjoy hot coffee in the winter, while one-quarter prefer hot chocolate
January 5, 2023
Many parts of the country have recently experienced major drops in temperature and lots of snow. While some are pleased with the snowfall, others are not so excited. With these differences of opinion in mind, we recently asked Canadians on our national survey how they planned to cope with cold weather this winter. The results show that 58 percent prefer to curl up indoors and wait for spring, while four in ten choose to bundle up, head outside and enjoy the cold.
Residents of all genders, ages and household incomes are split between wanting to stay inside and enjoying the cold weather. However, across regions, Quebec residents are most likely to enjoy dressing warmly and getting outside compared with other provinces and territories.
We also asked Canadians to tell us their favourite drink to enjoy in the winter. One-third of residents indicate that hot coffee is their beverage of choice, while one-quarter mention hot chocolate, and one in seven say hot tea. Other drinks such as wine, beer, eggnog, hot cider, and mulled wine are each mentioned by fewer than one in ten as a preferred winter drink.
The preference for hot coffee seems to increase with age while the preference of hot chocolate decreases with age. Across regions, residents of Quebec are least likely to enjoy hot tea, and most likely to enjoy hot coffee. Among Atlantic provinces, those in New Brunswick more commonly prefer hot coffee, while those in Newfoundland are more likely to indicate hot chocolate as their favourite winter drink.
Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between December 8 and 10, 2022 with 2,237 Canadians, 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The questions asked were:
Winter is coming, and many parts of the country are already experiencing cold weather. What’s your favourite way to cope with cold weather?
Curling up indoors and wait until spring
Bundle up and get outside and enjoy the cold weather
And what’s your favourite drink to enjoy in the winter?
Hot coffee
Hot chocolate
Hot tea
Wine
Beer
Eggnog
Hot cider
Mulled wine
None of the above
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
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