December 22, 2022
Almost all Atlantic Canadians (96%) plan to celebrate Christmas this month, whereas a small minority will celebrate Hanukkah, Kwanzaa, Festivus, or Winter Solstice/Yule in December. As Atlantic Canadians celebrate the season, we wanted to understand Christmas tree trends this December.
Results of our recent survey indicate that the vast majority of those celebrating Christmas plan to have a Christmas tree in their home this holiday season (83%), with those in PE and NL being most likely to do so. The likelihood of having a Christmas tree in the home increases with household income.
Most Atlantic Canadians (74%) plan to have an artificial tree in their home, while three in ten (29%) will have a real tree. Of those, few (4%) plan to have both an artificial and real tree in their home during the holidays. Across the region, there are some interesting differences in the type of tree displayed, with Nova Scotians being notably more likely than other Atlantic Canadians to have a real tree in their home (NS: 42%; NB: 20%; PE: 29%; NL:19%). That is perhaps not surprising given that Nova Scotia is recognized as the Balsam Fir Christmas Tree Capital of the World.
This online survey was conducted from November 29 – December 6, 2022, with 1,626 Atlantic Canadians from Narrative Research’s online panel, East Coast Voice.
For more information, please contact:
Margaret Brigley, CEO & Partner – 902-493-3830, mbrigley@narrativeresearch.ca;
Margaret Chapman, COO & Partner, Narrative Research – 902-493-3834, mchapman@narrativeresearch.ca
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Halifax. As a non-partisan, 100% Canadian-owned research company, Narrative Research provides clients with state-of-the-art research and strategic consulting services. Visit EastCoastVoice.ca to join Atlantic Canada’s largest panel and share your opinions.
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