- The top mentions of destinations are the United States, somewhere within Canada or Europe.
March 21, 2023
As travelling has returned to more normal, pre-pandemic levels, we wanted to know how many Canadians are planning to travel this year. Results show that more than one-half (56%) of Canadians intend to travel at some point during 2023, while three in ten (28%) say they will not be travelling and sixteen percent are still unsure.
Across demographics, men are more likely to plan to travel this year than women. Perhaps unsurprisingly, intention to travel increases with household income. Meanwhile, Canadians aged 55+ years are less likely to be planning to travel, compared to those who are younger. Across regions, those who live in BC/North or Ontario are more likely to have travel plans compared to those in Quebec.
Among those who indicated that they have travel plans for this year, one-quarter of Canadians each report they are going to the United States (25%) or somewhere else within Canada (24%). Two in ten mention they intend to head over to Europe (20%), while all other locations are mentioned by fewer than one in ten each.
Across demographics, Canadians aged 55+ are more likely to be heading somewhere else within Canada. Across regions, those in Ontario and Quebec are more likely than those in the Prairies and Atlantic Canada to be going to Europe. Meanwhile, Canadians living in Atlantic Canada are more likely to be planning a trip somewhere else within Canada.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between February 15 and 17, 2023 with 1,237 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution, and data tables are available upon request.
The questions asked were:
Do you have any travel plans for 2023?
– Yes
– No
– Unsure
If yes, where do you plan to go?
– Somewhere within Canada
– United States
– Europe
– East Asia
– South America
– Central America
– Southeast Asia
– Middle East
– Oceania (Australia, New Zealand, etc.)
– Africa
– Other
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
