December 18, 2025
Canadians are leaning in to the cozy spirit this year, with over half planning a calm, home-based holiday season. Two in ten are planning to travel within their local area, keeping things close while still getting out and about. One in ten will head to another city or province, and 8% anre planning to travel international.
Results vary by age, income and region, with those over 55 years of age being the most likely to be staying home, while millennials are the most likely group to be traveling within Canada this season. Those with higher household incomes are most likely to say they will be traveling internationally. Regionally, Ontarians are the group that is most likely to say they’ll be traveling locally, while West Coasters are the biggest homebodies.
The big picture? Whether Canadians are decking the halls, baking up a storm, or simply unplugging at home, 2025 is shaping up to be the season of staying close, slowing down, and soaking up the festive spirit.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between December 9 – 15, 2025 with 1,233 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2021 Census, by gender, age, and region to reflect actual population distribution. For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
The question asked were:
This holiday season, which of the following best describes you?
- I will be staying home and not traveling
- I will be traveling within my local area
- I will be traveling to another city or province
- I will be traveling internationally
- I’m not sure yet
