Halifax Residents Divided Over New Stadium in HRM

Over four in ten residents support the construction of a new stadium in Halifax to some extent, while a similar proportion of residents is opposed to it.

November 22, 2019: Halifax-area residents are divided over whether a new stadium should be built in Shannon Park, according to a new survey conducted by Narrative Research.   

This survey reveals that over four in ten Halifax residents (44%) support the construction of a new stadium in Halifax to some extent, including 13 percent of residents who “completely support” the construction. Meanwhile, a similar proportion of Halifax residents (45%) oppose this construction, including a quarter (27%) who “completely oppose” it. One in ten residents did not express support or opposition.

Support varies by age with younger residents, 18 to 34 years of age being more likely than older ones to support the construction of a new stadium (56% of those aged 18-34 are in support, 48% of those 35-54, and 31% of those aged 55 or older).

“As part of the public discourse about the stadium proposition, we felt it was important to gauge what residents think. These results clearly show a lack of consensus, and it’s interesting to see that residents are twice as likely to completely oppose a stadium as they are to completely endorse it,” says Margaret Brigley, CEO & Partner.

The survey results are part of Narrative Research’s Urban Report, an independent quarterly telephone survey in the Maritimes’ major cities. The question on the construction of new stadium was asked of 400 adult Halifax-area residents from October 24 to November 10, 2019. Note that these collection dates were prior to a renewed proposal being sent to Council. Results are considered accurate to within +/- 4.9 percentage points, 19 times out of 20.

Narrative Research narrativeresearch.ca (formerly Corporate Research Associates) is one of Canada’s leading public opinion and market research companies. Follow us on Twitter @EveryNarrative. 


For more information, contact: Margaret Brigley, CEO & Partner, Narrative Research at (902) 493-3830, mbrigley@narrativeresearch.ca

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