- Overall, half of Canadians are planning to travel this summer, either by land or by air.
- Four in ten plan to take a driving vacation to another province in Canada, while one-quarter will fly to another province for vacation. One-quarter are likely to travel to the U.S. if regulations allow.
- The majority of those expressing some likelihood to vacation feel a degree of safety in doing so, regardless of vacation type.
June 30, 2021
As the summer begins, Canadian residents are considering how they will spend their vacations. Results suggest that, compared to last June, Canadians are far more inclined to travel, assuming regulations allow it.
Overall, one-half of Canadians (49%) are likey to travel this summer, regardless of vacation type. More specifically, four in ten Canadians are likely to take a driving vacation to another province this summer (40%, compared to 24% in June 2020), while one-quarter (24%, compared to 14% in June 2020) are likely to fly to another province. Meanwhile, a similar number plan to travel to the US (24%, compared to 10% in June 2020).
Across the country, travel intentions vary by province. Residents of the Prairies and New Brunswick are more likely to take a driving vacation to another province, while those in Ontario are more likely to take a flying vacation to another province in Canada or to travel to the US. Quebec residents are less likely to have any travel plans this summer.
Younger residents (Millennials) are more likely than older residents (Boomers) to plan any type of summer vacation. Gen-Z residents are also more likely to consider a driving trip to another province. Those expressing some likelihood to vacation were asked how safe they would feel taking that vacation given the pandemic, if regulations allow. Regardless of vacation type, at least two-thirds choosing to travel feel some degree of safety in doing so, although safety levels vary by travel type. Compared to last June, perceptions of safety have increased notably. Results show higher perceived levels of safety expressed by those driving to another province, compared to either flying within Canada or traveling to the U.S.
Results are from an online survey conducted June 16 – 18, 2021, with 1,231 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Questions included in this release include the following:
- If regulations allow, given COVID-19, how likely is it that you will take each of the following types of summer vacation this year? Please use a scale where 1 is ‘not at all likely’ and 10 is ‘extremely likely’.
- A driving vacation to another province in Canada
- A flying vacation to another province in Canada
- Travel to the United States?
- And if regulations allow, how safe would you feel this summer taking each of the following types of vacation? Please use a scale where 1 is ‘not at all safe and 10 is ‘extremely safe.
- A driving vacation to another province in Canada
- A flying vacation to another province in Canada
- Travel to the United States?
For more information, contact:
Margaret Brigley, CEO, Narrative Research – 902.493.3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter at @EveryNarrative
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. Follow us on Twitter at @LogitGroup
