January 17, 2025
We asked Canadians what impact Donald Trump’s election will have on personal travel to the United States within the next year. Just under one half (45%) expect to travel to the U.S. the same amount, while three in ten (29%) anticipate travelling less and just one in ten (8%) say that they will travel more. The expected net drop in travel is approximately 21%.
Residents of Atlantic Canada (37%) are more likely than those living in other parts of the country to say they will travel to the U.S. less within the next year. Across age groups, those aged 55 and over are notably more likely than younger Canadians to travel less (37%), compared to their respective counterparts. Men (52%) are more likely to travel the same amount, while women (33%) are more likely to travel less.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted from December 10-12, 2024, with 1,231 Canadians from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2021 Census, by gender, age, and region to reflect actual population distribution. For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
