June 4, 2021
With provinces announcing their plans to re-open, many Canadians are expecting gathering restrictions to loosen in the coming months, allowing residents to see friends and family they previously were unable to due to the pandemic. With these loosened restrictions on the horizon, we wanted to know who Canadians expect they will be hugging first when they are able to gather more freely. Results from our recent survey indicate two in ten Canadians plan to hug their mother (21%) before anyone else, while a similar portion says the first person they will hug is a friend (18%). One in ten Canadians say a sibling (10%) will be the first person they hug, while slightly fewer residents report their father (5%) or partner (5%). Other residents mention hugging a grandmother (3%), cousin (2%), coworker (1%), aunt (1%), grandfather (1%) or uncle (1%). Two in ten say there is no one that they are planning on hugging first (21%).
Across the country, results are fairly consistent. Demographically, residents between the age of 25 to 54 more likely to mention their mother, compared to those under the age of 25 years, who are more likely to mention their friends.
Results are from an online survey conducted May 19-21, 2021, with 1,232 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Question included in this release:
- It is expected that gathering restrictions will loosen in the coming months. Following those restrictions being loosened, and when you can gather more freely with friends and family, who is the first person you will hug?
For more information, contact:
Margaret Brigley, CEO, Narrative Research – 902.493.3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Follow us on Twitter at @EveryNarrative
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. Follow us on Twitter at @LogitGroup
