- Nearly one-third of Canadians say everything bagels are their favourite flavour, while sesame and cinnamon raisin are tied for second place as the bagel flavour of choice.
- Less popular flavours in Canada include plain and poppyseed.
November 10, 2022:
Bagels can be enjoyed at breakfast, lunch, dinner or anytime in between. They are a staple in many peoples’ diets, but we wanted to know what flavour Canadians enjoy the most.
Results show that everything bagels win the top spot as three in ten (29%) residents say this is their favourite flavour. Sesame (20%) and cinnamon raisin (20%) are next in the rankings with both mentioned by one fifth of Canadians. Less popular bagel flavours include plain (17%) and poppyseed (6%) which are each chosen by smaller proportions.
Younger residents, aged 18-24 (Gen Z) are more likely to like plain bagels than other age groups, whereas Canadians, aged 55 and older (Boomers) are more likely to indicate cinnamon raisin bagels are their favourite. Across the country, a love for sesame bagels is much higher in Quebec than other regions and among the Atlantic provinces, residents of Newfoundland and Labrador are more likely to prefer cinnamon raisin flavoured bagels.
Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between October 11 to 13, 2022 with 1,235 Canadians, 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The question asked was:
What is your favourite bagel flavour?
- Everything
- Sesame
- Cinnamon Raisin
- Plain
- Poppyseed
- Other
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
