December 1, 2025
December is here, and Canadians are ready to celebrate! Nine in ten of us are marking a special occasion this month, with Christmas taking center stage (87%). A few are lighting the menorah for Hanukkah (3%), some are honoring Kwanzaa (1%), and others are celebrating in their own unique way. About one in ten are skipping the festivities altogether—but that’s okay, more cookies for the rest of us!
When it comes to decorating, we’re all about the cozy vibes. Nearly 8 in 10 Canadians (79%) are sprucing up the inside of their homes, while 45% are braving the chill to make the outside sparkle.
Timing? That’s where things get interesting! Some eager elves start in early November (17%), while others wait until the last minute in late December (11%). Most of us fall somewhere in between—35% in late November and 37% in early December. No matter when you start, it’s clear: holiday cheer is alive and well across the country.
Results are very consistent across the country, as well as across demographic subgroups, showing that holiday celebrations are enjoyed by all ages, genders and economic status.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between November 12 – 14, 2025 with 1,231 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2021 Census, by gender, age, and region to reflect actual population distribution. For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
The questions asked were:
Looking forward to December, do you celebrate:
- Christmas
- Hanukkah
- Kwanzaa
- Something else not listed
- None of the above
Do you:
- Decorate the inside of your home for the holidays
- Decorate the outside of your home for the holidays
- Neither of the above
(If decorate) When do you start decorating for the holidays?
- In early November
- In late November
- In early December
- In mid-late December
