Canadian thoughts vary on whether professional clothes matter in the workplace.

  • Seven in ten Canadians believe there should still be standards for dressing professionally in the workplace.
  • Nearly one-third of Canadians believe that clothes don’t matter at work.

November 3, 2022:

Working from home throughout the COVID-19 pandemic had employees dressing more comfortably for their workdays, however the transition back to in-person has ignited a conversation on how people should be allowed to dress for work. Seven in ten (69%) of surveyed Canadians believe that there should be some standards and professionalism in how people dress for work, whereas nearly one-third (31%) believe that people should wear whatever they want to work – and that clothes don’t matter.  

Older Canadians (Baby Boomers) are more likely to want dress code standards and professionalism in the workplace compared with younger Canadians (Gen Z and Millennials) who believe that clothes don’t matter as much. Women also are more likely to be in support of professional work attire than men. Across the country, those in Quebec are least supportive of the professional work attire standards.

Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between October 11 to 13, 2022 with 1,235 Canadians, 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.   

The question asked was:

Following on from the COVID-19 pandemic, a new trend of informal or more casual work attire is now the norm in many workplaces. Which of the following best represents your view?

  • There should be some standards and professionalism in how people dress for work
  • People should be allowed to wear whatever they want to work – clothes don’t matter

For more information, please contact:

Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834,


Sam Pisani, Managing Partner, Logit Group – 416.629.4116,

Narrative Research (, is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. 

The Logit Group ( is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. 

Follow us on Twitter at @EveryNarrative and @LogitGroup

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