HALIFAX, January 21st, 2021
Coming up on a year since the COVID-19 pandemic began, we wanted to understand what Atlantic Canadians are most looking forward to when the pandemic is over. When asked to choose a single item, a quarter of residents indicated that not having to wear a mask in public is top of their list. Two-in-ten indicated that travelling outside of the Atlantic region, within Canada tops their list, while a similar number said that travelling internationally is what they are most looking forward to. When grouping similar types of activities, it is clear that overall, Atlantic Canadians are most keen to travel again, along with being able to socialize and go out in public without restrictions.
Overall, one-in-ten residents told us they are most looking forward to attending live events – including music, theatre and sport, as well as dining out.
“Atlantic Canadians are clearly wanting to get back to an unrestricted lifestyle of socializing, eating out and travelling, which will no doubt manifest itself once vaccination programs are fully rolled out across the region,” said Margaret Brigley, CEO of Narrative Research. “In previous research half of residents indicated that both travel restrictions and not being able to gather socially had significantly impacted their lives, so these current results validate that people are looking forward to returning to those key areas of their lives.”
PEI residents are the most likely to indicate a desire to travel outside of the region, while those in Nova Scotia as well as Newfoundland and Labrador are the most likely to want to travel internationally.
Narrative Research, www.narrativeresearch.ca, is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. Visit EastCoastVoice.ca to join Atlantic Canada’s largest panel, and share your opinions.
This survey was conducted from January 4, 2021 – January 10, 2021 with 2,512 Atlantic Canadians from Narrative Research’s online panel, East Coast Voice. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
For more information, contact:
Margaret Brigley, CEO & Partner: 902.493.3830 (W); 902.222.7066 (M), mbrigley@narrativeresearch.ca
Margaret Chapman, COO & Partner: 902.493.3834 (W); 902.222.4048 (M), mchapman@narrativeresearch.ca
