- About two in ten Canadians believe the Men’s National Soccer team will not make it past the first round in the World Cup.
- Four percent of respondents believe the Men’s National Soccer team will go on to win the World Cup!
May 13, 2022
With the Canadian Men’s National Soccer team recently qualifying for the FIFA World Cup in Qatar – set to commence this coming fall – Canadians were asked how they expect the team to fare. Among the one-half of Canadians who follow soccer (52%), expectations vary. While three percent of Canadians are relatively pessimistic – believing it unlikely that the team will win a single game – two in ten indicate that, more broadly, they do not expect Team Canada to make it past the first round (20%). A more hopeful one in six (17%) Canadians expect the men’s team to make it to the quarter finals, while just one in twenty (5%) are confident they will make it to the semi-finals. A cautiously optimistic few (3%) say the Canadian Men’s National Soccer Team will make it to the finals but will not win the World Cup, while four percent believe in our home team’s ability to win the World Cup.
Across regions, Atlantic Canadians are marginally less likely to follow soccer (45%), and this is particularly pronounced in New Brunswick (40%). Men are more likely than women to follow soccer (65% versus 40%) and are also more likely to be pessimistic about how Team Canada will do at the World cup – 32% of men expect that the team won’t even make it past the first round, while only 15% of women are of the same opinion. This trend, in which groups more likely to follow soccer are also more likely to be pessimistic, persists across all demographics. Meanwhile, Residents aged 55+ are more likely than their younger counterparts to expect Team Canada to make to the quarter finals, if not the semi-finals. Additionally, those with a household income of $100,000 or more are more likely to follow sports (61%), compared to those who’s household income is less than $60,000 annually (42%).
Results shown are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between April 12 and 19, 2022 with 1,239 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The question included in this press release included the following:
The Canadian Men’s National Soccer Team recently qualified for the FIFA World Cup in Qatar later this year. How do you think they will do?
- They will not win a single game
- They won’t make it past the first round
- They will make it to the quarter finals
- They will make it to the semi-finals
- They will make it to the finals but will not win the World Cup
- They will win the World Cup
- No idea/I don’t follow soccer
For more information, please contact:
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
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