- Seven in ten Canadians report that they floss their teeth one or more times a week or more often.
- Thirteen percent of Canadians report that they don’t floss at all.
September 1, 2022:
For many Canadians, a visit to the dentist serves as a reminder about the importance of flossing. A previous survey conducted by the American Academy of Periodontology found that people would rather wash dishes, clean toilets, or wait in a checkout line than floss.[1] We’re told to implement flossing as a daily habit, but how many Canadians actually do, and with what frequency?
Results of our recent survey show that a strong majority of Canadians say they floss their teeth daily or weekly, with seven in ten Canadians reporting that they floss their teeth once a week or more often. In addition, almost half report that they floss once a day or more often. One quarter of Canadians floss their teeth one or more times a week, followed by 10 percent who floss one or more times a month, six percent who do so less often than once a month and thirteen percent who indicate they don’t floss at all.
Rates of flossing are consistent across gender and income. Those in BC and the Prairies are most likely to say they floss at least once a day (49% for both) while Atlantic Canadians are least likely to do so (39%).
[1] Rack, Jessie. (2015, June 24). “Are you Flossing or Just Lying About Flossing? The Dentist Knows.” NPR. Retrieved from: https://www.npr.org/sections/health-shots/2015/06/24/417184367/are-you-flossing-or-just-lying-about-flossing-the-dentist-knows
Results are from a survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted online between August 2 and 4, 2022 with 1,233 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
The question asked was:
How often do you floss your teeth?
- Multiple times a day
- Once a day
- A few times a week
- Once a week
- A few times a month
- Once a month
- Less often than once a month
- I don’t floss
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493-3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
