A small majority of Canadians support the establishment of the National Day for Truth and Reconciliation as a statutory holiday

  • Six in ten Canadians support September 30th as a statutory holiday, while two in ten oppose it.

September 28, 2021

The Canadian government declared September 30th to be the National Day for Truth and Reconciliation. Some provinces, such as BC, Manitoba, Nova Scotia, PEI and Newfoundland and Labrador have declared the day as a statutory holiday, while other provinces such as Ontario, Saskatchewan, and New Brunswick, have not. While not every province declared September 30th as a statutory holiday, results suggest that a small majority of Canadians support (58%) the establishment of the National Day for Truth and Reconciliation as a statutory holiday, with four in ten offering complete support (38%) for the initiative. In contrast, nearly two in ten (18%) Canadians oppose September 30th being a statutory holiday, and a similar percentage (15%) are on the fence or are unsure (8%).

While there is not a significant difference across provinces, the level of opposition is slightly elevated among residents of Quebec (22%) and the Prairies (22%), and by contrast, support is highest in the Atlantic provinces as a whole (63%), in Nova Scotia particularly (67%). Across demographics, women (61%) are more likely than men (54%) to believe September 30 should be a statutory holiday. By age, support is strongest among Millennials (69%) and Gen-X (64%), with Boomers (48%) being the least supportive.

Results are from an online survey conducted September 13–16, 2021, with 1,231 Canadians 18 years of age or older from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect population characteristics. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

The question included in this press release was the following:

  • Do Canadians support or oppose the establishment of the National Day for Truth and Reconciliation as a statutory holiday?

For more information, contact:

Margaret Brigley, CEO, Narrative Research – 902.493.3830, mbrigley@narrativeresearch.ca

Margaret Chapman, COO, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company is certified as a WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.  Follow us on Twitter at @EveryNarrative

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.  Follow us on Twitter at @LogitGroup

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