February 3, 2025
We asked residents across the three Maritime provinces what impact Donald Trump’s presidency will have on their personal travel to the United States within the next year.
Marking a large increase from results in December 2024, currently, nearly two thirds of Maritime residents (62%; up from 37%) expect to travel to the U.S. less because of Donald Trump’s presidency. A quarter said they would travel the same amount, while few expect to travel more (3%). Results are generally consistent across the three Maritime provinces, but differ by age, with those aged over 55 being the most likely group to say they will curb their travel to the U.S. in the coming year. Results also show that women are more likely than men to plan to less travel to the U.S. in the coming year.
When examining why residents plan to travel to the U.S. less, the most common reason is related to dissatisfaction or disagreement with Trump’s leadership, values and administration, with half stating this type of sentiment. A third of those planning to travel less cited safety concerns, including fear of violence, crime, gun culture and public unrest. In addition, a third cited financial reasons specifically related to tariffs and opposition to Trump’s economic policies. Other reasons included disapproval of Trump’s personal character, concerns for personal treatment or potential discrimination (particularly for groups such as 2SLGBTQIA+, BIPOC, women and disabled), as well as the impact of a weak Canadian dollar and unfavourable exchange rates and anxiety over unpredictable or sudden changes in laws, policies and travel restrictions.
Results are from an online survey conducted with 1,618 Maritimers, including residents of Nova Scotia, New Brunswick and PEI, conducted on January 30 and 31, 2025 using Narrative Research’s East Coast Voice online panel. Data were weighted based on the 2021 Census, by gender, age, and province to reflect actual population distribution.
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
