- Three-quarters of resolutions are health-related (e.g., exercising more, changing eating habits, etc.)
- More than one-half of Canadians are confident they’ll reach their 2023 goal(s)
January 26, 2023
January is a time when people typically set intentions or goals for the new year.
Our national survey results show that nearly one-half (46%) of Canadians have made resolutions for this new year, up 13 points from last year (2022). Of those who did make resolutions for 2023, three-quarters (75%) say they are health related goals, six in ten (59%) indicate their goal is financial, three in ten (28%) cite a relationship-goal and one-quarter (26%) report a hobby related goal.
Across demographics, Canadians 34 years of age and under are more likely to have made a resolution for 2023 compared to those who are older. However, Canadians aged 55 and older are also least likely to have made a financial resolution if they made any kind of resolution for 2023. In addition, women more commonly made a health related goal, both this year and last.
Furthermore, we asked Canadians how confident they are about accomplishing their goal for this year. Positively, six in ten (59%) indicated they are confident they will achieve their intended resolution. Confidence levels are similar across gender, age, and income. Meanwhile, across Atlantic provinces, those in New Brunswick are most confident about their ability to complete their resolution.
Finally, when asked about the outcome of their 2022 resolution, one-half indicated that their resolution worked and they achieved their goal last year, while one-third said the resolution started strong but they didn’t end up sticking with it. Across demographics, men were more likely to have said they accomplished their 2022 goal.
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between January 10 and 13, 2023 with 1,231 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution, and data tables are available upon request.
The questions asked were:
Many people make resolutions or goals at this time of year. Have you made any resolutions for 2023?
- Yes
- No
If yes, which of the following categories does your resolution(s) fit into? Please select all that apply.
- Financial (for example, saving more and/or spending less)
- Health (for example, losing weight, exercising more, changing eating habits)
- Relationships
- Hobbies
- Something else (please specify)
How confident are you that you will reach your 2023 goal(s)? Please indicate on a scale where 1 is not very confident and 5 is very confident.
Did you make any resolutions last year for 2022?
- Yes
- No
If yes in previous, which of the following categories did your 2022 resolution(s) fit into?
- Financial (e.g., saving more or spending less)
- Health (e.g., losing weight, exercising more, changing eating habits)
- Relationships
- Hobbies
- Something else (please specify)
How did things work out with your resolution(s) last year (that is, for 2022)?
- My resolution(s) worked – I accomplished my goal(s)!
- My resolution(s) started strong. I made some changes, but I didn’t stick with it.
- My resolution(s) did not work out as intended.
For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
