Aqsa joined Narrative Research in March 2019 as a Research Analyst, after graduating from the Masters of Business Administration (MBA) Program from Saint Mary’s University, Halifax.
Since then, Aqsa has been working primarily on quantitative research and currently manages one of Narrative Research’s syndicated research projects – The Urban Report, a syndicated survey of adult residents in the Maritimes’ four largest urban markets: Halifax Regional Municipality, Greater Saint John, Moncton, and Fredericton.
Before coming to Canada as an international student, Aqsa worked for about two years in the field of research and communications, as well as marketing for an e-commerce fashion retailer. Aqsa likes to tell stories that are informed by data and this drives her passion to work as a market researcher. During her free time, Aqsa likes to read or play video games. She has a keen interest in feminine writings and psychoanalysis. You can often find her talking passionately about the works of Elena Ferrante or playing Mario kart at home.