October 29, 2025
Ghosts, goblins, and ghouls aren’t the only things haunting Canadian neighborhoods this Halloween. Turns out, two-thirds of Canadians are getting into the spooky spirit.
Treats Galore
Half of Canadians are ready with candy bowls in hand, welcoming trick-or-treaters with sweet generosity. If you’re in the Prairies or Atlantic provinces, you’re in luck -58% of folks there are handing out goodies. But if you’re in Quebec, you might want to knock twice -only 34% are joining the candy crazes.
Costumes & Creativity
One-quarter of Canadians are suiting up in spooky (or silly) costumes, proving that Halloween isn’t just for kids. Whether it’s witches, werewolves, or walking tacos, Canadians love a good dress-up moment.
Haunted Homes
One-third of Canadians are turning their homes into haunted havens with outdoor decorations, many of which are reused year after year. In fact, 40% stick with their tried-and-true decor, while half like to add a little something new each season. And for the truly festive, one in ten go all out with brand-new decorations annually. Inside the house, a quarter of Canadians are decking the halls with Halloween flair.
Who’s Celebrating?
Younger Canadians and those with higher household incomes are the most likely to embrace the eerie excitement. Older residents tend to sit this one out, but hey, someone has to stay home and guard the candy!
Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between October 7 – 9, 2025 with 1,230 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2021 Census, by gender, age, and region to reflect actual population distribution. For more information, please contact:
Margaret Chapman, COO & Partner, Narrative Research – 902.493.3834, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com
Narrative Research (www.narrativeresearch.ca), is a non-partisan, 100% Canadian-owned, research company, certified as a Women Business Enterprise (WBE). Narrative Research provides clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
The questions asked were:
Do you…?
- Give out treats for trick or treaters
- Decorate the outside of your home for Halloween
- Decorate the inside of your home for Halloween
- Dress up in a costume for Halloween
- None of the above
[IF DECORATE]: do you buy new decorations each year or reuse past years’ decorations?
- Use past decorations
- Buy new decorations each year
- Mix of both – I add to my decorations each year
